Ace & Tate – Heimatbound campaign, exploring the notion of home with Berlin-based creatives

The concept, production and event for Ace & Tate’s editorial campaign

In a joint series, Ace & Tate and Friends of Friends produced insightful portraits of young, talented creatives who have followed the call of Berlin as a creative haven in order to start their careers. 

The brief for this campaign series for Ace & Tate was clear: these conversations should center around the conflicting nature of relocation and the individuals’ experiences with it, identifying what the city of Berlin holds for them. 

Friends of Friends produced four insightful portraits and each of these individuals chose their favorite Ace & Tate frames, which were worn during the production shoot.

Their choices became a collaborative collection featured on the Ace & Tate online store

Services included: talent research, overall content concept, creative direction and execution, visual narratives, productions of four editorial interviews, guest management, event production, printed collateral and photography documentation.