At this event, the spotlight was put on female creatives who challenge conventional ways of thinking within their field and share a sense of responsibility to create ecological, social, and economic change. In a panel discussion with friends from the FF community and a live streaming format broadcasted on Instagram, the protagonists were able to explain their different views on impact, identity, and sustainability. Friends of Friends produced the campaign and was responsible for the conception and production of the events.
Friends of Friends translated the event concept to a dynamic digital live talk with short interviews, walkthroughs, and direct insights into the work of Julia Leeb and Amber Jae Slooten that was displayed at the Friends Space in Berlin-Kreuzberg. Central to the event was an authentic and live communication of Dr. Hauschka‘s values and the presentation of this latest campaign to their international following.