As the classic Haller Storage System marked its 50th anniversary of design history, Swiss furniture brand USM invited design students worldwide to explore the concept of modularity – an admittedly characteristic feature of the company.
Under the umbrella of interchangeable combinations, young creatives produced an array of artwork and interpretations. To celebrate the results of “project50 – rethink the modular”, USM teamed up with FvF and BLESS to host a get-together at the beautiful Münzstudio apartment in Berlin’s Mitte.
With cozy hammocks, couches and graphic wallpapers, the apartment’s setting created a familiar and intimate atmosphere for all the guests.
Porsche supported us with a mobility service and after freshly made finger food by Barcomi’s and drinks provided by Monkey 47, Beck’s, Vöslauer and Our/Berlin Vodka, the crowd enjoyed live sets by Schwarz Dont Crack, Renaissance Man and Britta Thie–that soon led to a busy dance floor.
Thank you, USM! We enjoyed celebrating this very special campaign launch with you.
Together with USM, we’ve been portraying people in their beautiful homes for quite a while now. Meet all “Personalities by USM” online.